Wednesday, August 16, 2006

Women on pop

Now we know curd rice is what took her to the top. We just have to find out what is her secret.

For years Coke and Pepsi pursued the Male consumer successfully to drive their flagship brands and were, like most other fortune 500 companies, always led by men. Now with signals of an impending consumer shift towards seemingly more healthy beverages it is interesting to note that the Cola kings have turned towards women to lead them. In a business where it is really difficult not to be obsessed with highly profitable Colas, both women have a track record of daring to look beyond the obvious. While Minnick earned her spurs driving innovation in the Japan and Asia, Nooyi is credited with pushing many of the aquisitions which have given Pepsi such a broad portfolio. Read more about them here and here

Thanks to Kaps at Sambar Mafia for the interesting story and nice photograph.

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